What Is a Google Business Profile and How to Set It Up

A Google Business Profile is your free listing on Google Search and Maps. For any local business, it's the single most valuable free marketing tool. Here's how to set it up.

What it does

It shows your business on Google Maps and in local search results, with your hours, photos, reviews, and a link to your website — right when nearby customers are looking.

How to set it up

• Search "Google Business Profile" and start creating your listing.
• Add your name, category, address, hours, and phone.
• Verify your business (usually by post, phone, or email).
• Add great photos and your website link.

Keep it active

Reply to reviews, post updates and offers, and keep your details accurate. An active profile ranks higher and wins more customers than a neglected one.

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