How to Rebrand or Redesign Your Website Without Losing Traffic

A refresh can make your website look modern and work harder — but done carelessly, it can wipe out your hard-won Google traffic. Here's how to redesign safely.

Keep your URLs the same

Your page addresses carry your search rankings. If you must change them, set up redirects from old to new so you don't lose traffic or break links.

Preserve your best content

Don't delete pages that rank well. Improve them rather than removing them, and keep the valuable text Google already loves.

Maintain your SEO basics

• Keep your titles and descriptions optimised.
• Retain your headings and keywords where they work.
• Update your sitemap after the change.

Test before and after

Note your current rankings and traffic, launch carefully, then watch Search Console for any drops so you can fix issues fast. A thoughtful redesign refreshes your look without sacrificing your traffic.

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