How to Measure If Your Website Is Working

A website should earn its keep. But how do you know if it's working? Here's how to measure what actually matters for a small business.

Focus on outcomes, not vanity

Visitor numbers are nice, but enquiries, calls, bookings, and sales are what count. Track the actions that make you money.

What to measure

• Conversions: form submissions, calls, orders.
• Traffic sources: where your visitors come from.
• Top pages: what content drives action.
• Bounce/exit: where people leave.

Use free tools

Google Analytics and Search Console tell you almost everything you need, for free.

Act on what you learn

If a page gets traffic but no action, improve its call to action. Measurement only matters if it leads to changes.

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