How to Add Google Analytics to Your Website

You can't improve what you don't measure. Google Analytics is a free tool that shows you who visits your site, where they come from, and what they do. Here's how to get started.

1. Create an account

Sign up for Google Analytics with a Google account and create a property for your website.

2. Connect it to your site

Google gives you a tracking code. Many website builders let you paste it into a settings field — no technical work needed.

3. What to look at first

• Visitors: how many people come and when.
• Sources: whether they find you via Google, social, or direct.
• Top pages: which content works best.

Use it to improve

Check it monthly. If most visitors land on one page and leave, improve that page. Data turns guesses into decisions.

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